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Category: Photography

Design And Proportion

February 6, 2023

Harmony and proportion in art are important elements to create visually pleasing works, and were used in artistic practices since the Egyptian Pyramids. Although it is said that human brain is wired to prefer images and objects that use Golden Ratio, in art and design this often boils down to aesthetics. However, aesthetic ideal of…

Understanding Brand Identity Brand identity in many ways is the visual (symbol or illustration) aspect of a brand. Think of the Nike ‘swoosh’ or Apple’s apple—those are two instances where the identity of a brand is connected with a symbol or visual aspect. Building brand identity must have a strong visual image to link the…